10 paths to valuable search

Share this content:

10 paths to valuable search

1. Constantly monitor the landscape to identify both opportunity and risk

2. Leverage search to communicate your messaging in response to the issue

3. Integrate SEM and PR teams to moniter emerging stories

4. Direct people to highly relevant and targeted landing pages

5. Don't ignore potential problems; your competitors certainly won't

6. Optimize releases before they go across the wire to control brand reputation

7. Research to ensure you target correctly

8. Use social media sites such as Digg and Reddit to create opportunities for virally linking success stories through companies' unique content

9. Appeal to the internet-savvy crowd by offering genuine and unique content, and not directly pitching products.

10. Track results and evaluate your progress

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above