1-800-Flowers Revenue Grows

Share this content:
The shift of the Easter holiday from the third quarter in fiscal 2002 to the fourth quarter in the current fiscal year didn't stop 1-800-Flowers.com Inc. from posting record revenue yesterday.


The total reached $124.1 million during its fiscal 2003 third quarter ended March 30, a 7.5 percent uptick from $115.4 million in the prior-year period.


Online revenue rose 13.6 percent to $64.6 million from $56.9 million in the third quarter of fiscal '02, as telephone-generated revenue improved 3.1 percent to $52.3 million. Improvement in gross profit margin was attributed to higher demand for its expanded selection of non-floral gifts, among other factors.


Net income in the quarter totaled $1.2 million, skyrocketing 617 percent above the $165,000 posted in the prior-year period.


The company attracted about 680,000 new customers in the quarter with more than 60 percent coming online. About 1.5 million customers placed orders in the period, of which 55.1 percent were repeat customers.


Acceptance of the expanded product offering resulted in 38.1 percent of combined online and telephone-generated revenue coming from higher-margin, non-floral gifts compared with 34.3 percent in the third quarter a year ago.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here