Digital Marketing Spend

Big Shifts in Media Spending?

Big Shifts in Media Spending?

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This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.

Digital Marketing Budgets Continue to Rise [Infographic]

Digital Marketing Budgets Continue to Rise [Infographic]

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The share of budget allocated for digital marketing is growing by leaps and bounds.

Digital Commands 25% of Marketing Budgets

Digital Commands 25% of Marketing Budgets

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And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...