Digital Marketing Spend
This could be the year that digital ad spending surpasses broadcast spending, one advisory firm predicts.
The share of budget allocated for digital marketing is growing by leaps and bounds.
And that's bound to rise, according to a Gartner report that detects a notable shift to multichannel methods at both B2B and B2C companies.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...