Digital Marketing Agency

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

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The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.

News Byte: 360i Announces New CEO

News Byte: 360i Announces New CEO

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The agency has named Sarah Hofstetter as the new CEO of the agency, worldwide.

News Byte: WPP Units Join Forces on New Data-Driven Agency

News Byte: WPP Units Join Forces on New Data-Driven Agency

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Choreograph is launched by Wunderman and MEC to address client desires for real-time marketing.

Viewability on Steroids

Viewability on Steroids

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Just because your ad's in-screen doesn't mean your ad's been seen—a viewability nursery rhyme for the marketer set.

Smart Social Targeting 'Once' and For All

Smart Social Targeting 'Once' and For All

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Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.

Direct Agents adds mobile services

Direct Agents adds mobile services

Direct Agents, a full-service digital marketing agency, introduced mobile marketing with its Direct Agents 3.0 services on May 1, enabling the agency to extend its core services onto a mobile environment, said Josh Boaz, managing director and co-founder of the company.

Q&A: Aaron Herrington, cofounder and partner, Modea

Q&A: Aaron Herrington, cofounder and partner, Modea

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Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.

Razorfish CEO to oversee four additional agencies

Razorfish CEO to oversee four additional agencies

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Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.

Lanctot named Razorfish chief media officer

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Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

List Services acquires Accession

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List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media.

Publicis acquires majority stake in Big Fuel

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Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition in three months. The Paris-based holding company will align the shop under the VivaKi network, which operates digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.

Euro RSCG NY hires Witherspoon to boost Volvo digital work

Euro RSCG NY hires Witherspoon to boost Volvo digital work

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Euro RSCG New York has hired Allyson Witherspoon as global digital brand director, agency CEO Jeff Brooks said July 12. She replaced Maryann Pulvirenti, who left her position as the agency's client services director in April.

CreateThe Group buys Morpheus Media to boost digital services

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Marketing agency CreateThe Group said June 20 that it has acquired Morpheus Media. New York-based CreateThe Group will rebrand the digital shop Morpheus Media, a CreateThe Group company.

LG Electronics appoints iCrossing to global digital account

LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.

L'Oreal names R/GA digital AOR for luxury brands

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L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.

Draftfcb buys London digital shop Blue Barracuda

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Draftfcb has acquired London-based digital agency Blue Barracuda. Draftfcb will incorporate Blue Barracuda's 60-person staff into its London office and rebrand the combined agency as Draftfcb London: Fuelled by Blue Barracuda.

Huggies names Ogilvy & Mather digital AOR

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Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.

Digital agencies under review

Digital agencies under review

Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.

Marketers boost spending, gain optimism: DMA report

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Marketers modestly increased spending on various media in the fourth quarter of 2010, according to the Direct Marketing Association's quarterly business review. A majority of marketers also told the industry group they are optimistic about the near term.

WPP Digital combines shops into Possible Worldwide

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WPP Digital will merge four of the holding company's agencies into new shop Possible Worldwide on February 17. The holding company will combine New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue and New Delhi-based Quasar after a year and a half of planning. Former Schematic chief executive Trevor Kaufman will lead the New York-based agency as global CEO.

McCormick & Co. names R/GA digital AOR

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Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency search took place last fall and involved four agencies, said Laurie Harrsen, director of PR and consumer communications at McCormick.

AAA names iCrossing digital AOR

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AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.

Publicis' 2010 revenue up 19%; net income increases 30%

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Holding company Publicis Groupe's full-year 2010 revenue increased 19.4% to $7.4 billion, compared with 2009. The company's full-year net income also increased 30.5% to $715.6 million compared with the previous year. Publicis' digital work accounted for 28% of total revenue last year, an increase of 5.6% compared with 2009.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...