Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Digital Marketing Agency

Direct Agents adds mobile services

Ryan Joe May 01, 2012

Direct Agents, a full-service digital marketing agency, introduced mobile marketing with its Direct Agents 3.0 services on May 1, enabling the agency to extend its core services onto a mobile environment, said Josh Boaz, managing director and co-founder of the company.

Q&A: Aaron Herrington, cofounder and partner, Modea

Allison Schiff January 01, 2012

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.

Razorfish CEO to oversee four additional agencies

Juan Martinez December 05, 2011

Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.

Lanctot named Razorfish chief media officer

Juan Martinez September 15, 2011

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

List Services acquires Accession

Juan Martinez August 30, 2011

List Services Corp. has acquired digital marketing firm Accession Media. The company will combine Accession with its LSC Digital arm to form Allora Media.

Publicis acquires majority stake in Big Fuel

Juan Martinez July 18, 2011

Publicis Groupe has acquired a majority stake in social media agency Big Fuel, in its second major acquisition in three months. The Paris-based holding company will align the shop under the VivaKi network, which operates digital agencies Digitas, Razorfish, Starcom MediaVest Group and Zenith Optimedia.

Euro RSCG NY hires Witherspoon to boost Volvo digital work

Juan Martinez July 12, 2011

Euro RSCG New York has hired Allyson Witherspoon as global digital brand director, agency CEO Jeff Brooks said July 12. She replaced Maryann Pulvirenti, who left her position as the agency's client services director in April.

CreateThe Group buys Morpheus Media to boost digital services

Juan Martinez June 20, 2011

Marketing agency CreateThe Group said June 20 that it has acquired Morpheus Media. New York-based CreateThe Group will rebrand the digital shop Morpheus Media, a CreateThe Group company.

LG Electronics appoints iCrossing to global digital account

Sarah Shearman, Campaign June 01, 2011

LG Electronics, the consumer electronics brand, has appointed iCrossing its global digital agency of record. The firm will be responsible for LG's overall global digital strategy, media, creative and the development of search, social and mobile programs.

L'Oreal names R/GA digital AOR for luxury brands

Juan Martinez May 12, 2011

L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.

Draftfcb buys London digital shop Blue Barracuda

Juan Martinez May 05, 2011

Draftfcb has acquired London-based digital agency Blue Barracuda. Draftfcb will incorporate Blue Barracuda's 60-person staff into its London office and rebrand the combined agency as Draftfcb London: Fuelled by Blue Barracuda.

Huggies names Ogilvy & Mather digital AOR

Juan Martinez April 14, 2011

Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.

Digital agencies under review

Lori Goldberg, SVP, Traffiq March 28, 2011

Advertisers face an ever-growing list of media buying options as the proliferation of digital permeates the industry. Given the sheer magnitude of choices, over-extended marketers often must turn to their agencies to determine the best fit to meet their goals.

Marketers boost spending, gain optimism: DMA report

Frank Washkuch March 11, 2011

Marketers modestly increased spending on various media in the fourth quarter of 2010, according to the Direct Marketing Association's quarterly business review. A majority of marketers also told the industry group they are optimistic about the near term.

WPP Digital combines shops into Possible Worldwide

Tim Peterson February 16, 2011

WPP Digital will merge four of the holding company's agencies into new shop Possible Worldwide on February 17. The holding company will combine New York-based Schematic, Cincinnati-based Bridge Worldwide, Singapore-based Blue and New Delhi-based Quasar after a year and a half of planning. Former Schematic chief executive Trevor Kaufman will lead the New York-based agency as global CEO.

McCormick & Co. names R/GA digital AOR

Tim Peterson February 14, 2011

Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency search took place last fall and involved four agencies, said Laurie Harrsen, director of PR and consumer communications at McCormick.

AAA names iCrossing digital AOR

Tim Peterson February 11, 2011

AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.

Publicis' 2010 revenue up 19%; net income increases 30%

Juan Martinez February 11, 2011

Holding company Publicis Groupe's full-year 2010 revenue increased 19.4% to $7.4 billion, compared with 2009. The company's full-year net income also increased 30.5% to $715.6 million compared with the previous year. Publicis' digital work accounted for 28% of total revenue last year, an increase of 5.6% compared with 2009.