Digital Impact to Deliver E-Mail, Promotions to WebTV
The online service will provide editorial content and information about offers and promotions from Digital Impact merchants and partners, along with WebTV shopping partners.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.