Digital Impact to Deliver E-Mail, Promotions to WebTV
The online service will provide editorial content and information about offers and promotions from Digital Impact merchants and partners, along with WebTV shopping partners.
Industry experts explore the value in a person's cyber identity for marketers.
The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.