Digital Impact to Deliver E-Mail, Promotions to WebTV
The online service will provide editorial content and information about offers and promotions from Digital Impact merchants and partners, along with WebTV shopping partners.
The company expands roll out of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Three areas to master to deliver a digital experience that will gain greater customer engagement.
Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.