Digital Impact to Deliver E-Mail, Promotions to WebTV
The online service will provide editorial content and information about offers and promotions from Digital Impact merchants and partners, along with WebTV shopping partners.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.
The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.