Digital Impact to Deliver E-Mail, Promotions to WebTV
The online service will provide editorial content and information about offers and promotions from Digital Impact merchants and partners, along with WebTV shopping partners.
Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?
The long road to digital marketing leadership starts with organizational alignment, a study finds.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.