Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.
Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.