Digital Display

Buying display: focus on quality

Buying display: focus on quality

Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.

Verizon changes privacy policy to build targeted ad program

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Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon.

Sharpie puts fans' creativity at center of 
back-to-school campaign

Sharpie puts fans' creativity at center of 
back-to-school campaign

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Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."

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