December 01, 2011
Direct marketers may dominate the digital display advertising market, but most of these marketers are getting as little as one-third of the return they could.
Verizon Communications changed its privacy policy in order to build a program that uses consumer data to place targeted advertisements online, said Bill Kula, director of media relations at Verizon.
October 01, 2011
Sharpie combined a redesign of its website and packaging — as well as a launch of several new products — with a campaign that urges fans to "start something with Sharpie."
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
