Digital display gets personal
TruMedia may be on its way to solving the problem: the company has developed technology that allows digital signs to recognize individual people. Older versions could tell the difference between an adult and a child, and also had the power to determine gender and ethnicity. Now, the eerily insightful machines can decide if you're a senior citizen, too.
Once the TruMedia sign has your target demographic filed into its little machine brain, it can serve up ads designed specifically for people like you.
Of course, I imagine the technology isn't perfect. After all, not every pre-teen girl will thrill at seeing an ad for Hannah Montana shampoo -- and imagine the backlash if it targets a 35-year-old mom with ads designed for a 72 year old.
When you compare it to that static signage of yore, though, this technology is a great step towards "direct-ifying" in-store ads.