The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.