The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.