Digital Coupons

Grocery retailers check out digital coupons with mixed approaches

Grocery retailers check out digital coupons with mixed approaches

Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have.

Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

Frugal users: Pinterest more active than Facebook and Twitter for digital coupons

For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.

LivingSocial to launch a credit card

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Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.

Valpak partners with Savings.com

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Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.

Groupon's IPO raises $700 million

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Groupon's Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since Google's 2004 IPO generated $1.7 billion. The IPO, which took more than five months to complete due to accounting metric discrepancies, brings the daily deals company's valuation to roughly $12.7 billion.

Sears, Kmart launch digital, local advertising program

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Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

Groupon to delay its IPO; SEC to investigate Mason

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The Wall Street Journal reported this afternoon that Groupon would look into delaying its initial public offering (IPO) due to market volatility, according to a source familiar with the matter. The daily deals company will not be cancelling the IPO but will reassess the timing for an IPO on a week by week basis, according to the report.

Google acquires loyalty company Zave Networks

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Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email.

TCBY to celebrate anniversary with sweepstakes

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TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.

American Express launches Facebook deals, rewards applications

American Express launches Facebook deals, rewards applications

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American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.

American Express, Foursquare expand location-based offers nationwide

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American Express Co. and Foursquare rolled out a location-based offers service on June 23 that enables partner companies to deliver discounts. Participating merchants at launch are retailers H&M and Sports Authority and holding company Union Square Hospitality Group, which owns various New York City restaurants.

Google adds check-in deals to location-based service

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Google said it has added so called "check-in deals" nationally to its location-based service. Companies participating in the service at launch include American Eagle Outfitters, Quizno's, Macy's and RadioShack. The new feature enables brands to offer consumers discounts and samples.

Valpak launches geotargeted digital coupon offering

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Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio.

Old Navy launches mobile effort with Shazam

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Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc.

Growth in digital coupons continues into 2011

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After roughly a decade's decline, the distribution of traditional and digital coupons has increased for both of the past two years, with digital coupons "growing at a faster rate," said Patrick Crisp, a spokesperson for digital coupon distributor Coupons.com.

Will digital deals soon dull print coupons?

Will digital deals soon dull print coupons?

Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.

Digital coupon campaign drives loyalty, new acquisitions at Newk's

Digital coupon campaign drives loyalty, new acquisitions at Newk's

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Chris Newcomb, owner of Newk's Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining, knows that in the food business "people can throw a lot of marketing dollars at a lot of places."

Google to gobble up Groupon?

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Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher.

Inject a dose of 'localism' into your next campaign

Consumers recognize that their money is power and, in increasing numbers, they are beginning to embrace the collective impact of spending it in their own backyards.

Retail should replace antiquated circulars with mobile solutions

Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.

Facebook unveils mobile enhancements

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Facebook unveiled various mobile enhancements, including a deals component, on November 3.

Digital coupon use up 60% in 2010: Kantar Media

The use of digital coupons is growing quickly, up 60% this year, according to a report from Kantar Media. However, digital only represents about 1% of the general couponing space.

Consumers get bigger benefit from Groupon than businesses: study

Groupon, a deal-of-the-day online coupon site, is offering bargains to consumers and profitable deals for most businesses, but many firms still have mixed feelings about the service, according to a study by Rice University's Jesse H. Jones Graduate School of Business.

Catalina acquires digital coupon platforms from Invenda

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Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.

Zeta Interactive debuts digital coupon service

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Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.

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