Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have.
For digital coupons there may be no more perfect platform than Pinterest—particularly in the coveted demographic of decision-making moms.
Daily deal company LivingSocial will launch its first credit card in the coming months, said Brendan Lewis, director of corporate communications at LivingSocial. The card will offer loyalty benefits to users and no annual fee.
Coupon companies Valpak Direct Marketing Systems and Savings.com have partnered to provide more than 20,000 online coupons from national brands and retailers on Valpak.com, both companies said Nov. 21. The partnership aggregates coupons from retailers such as Macy's, The Home Depot and Best Buy, among others.
Groupon's Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since Google's 2004 IPO generated $1.7 billion. The IPO, which took more than five months to complete due to accounting metric discrepancies, brings the daily deals company's valuation to roughly $12.7 billion.
Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.
The Wall Street Journal reported this afternoon that Groupon would look into delaying its initial public offering (IPO) due to market volatility, according to a source familiar with the matter. The daily deals company will not be cancelling the IPO but will reassess the timing for an IPO on a week by week basis, according to the report.
Google has bought digital coupon and loyalty program provider Zave Networks. Zave's employees will join Google's Commerce team, said a Google spokesperson via email.
TCBY will run a sweepstakes on Facebook next month to celebrate the frozen yogurt company's 30-year anniversary.
American Express has launched two Facebook applications that allow cardholders to redeem digital deals and rewards, said Dave Wolf, VP of global marketing capabilities at the financial services company.
American Express Co. and Foursquare rolled out a location-based offers service on June 23 that enables partner companies to deliver discounts. Participating merchants at launch are retailers H&M and Sports Authority and holding company Union Square Hospitality Group, which owns various New York City restaurants.
Google said it has added so called "check-in deals" nationally to its location-based service. Companies participating in the service at launch include American Eagle Outfitters, Quizno's, Macy's and RadioShack. The new feature enables brands to offer consumers discounts and samples.
Direct mail couponing company Valpak has launched a location-based digital coupon service with mobile application developer Metaio GmbH. The service will deliver discounts through the developer's augmented reality application Junaio.
Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc.
After roughly a decade's decline, the distribution of traditional and digital coupons has increased for both of the past two years, with digital coupons "growing at a faster rate," said Patrick Crisp, a spokesperson for digital coupon distributor Coupons.com.
Gregory Kim, head of marketing and strategy at Savings.com, and Suzie Brown, CMO at Valassis, discuss the future of couponing.
Chris Newcomb, owner of Newk's Express Cafe, a 30-store Southern restaurant chain that focuses on upscale quick-serve dining, knows that in the food business "people can throw a lot of marketing dollars at a lot of places."
Media reports suggest that Google has its eye on Groupon, the leading social buying site. Really it's more than an eye; it's about a more than $5 billion offer, according to All Things D's Kara Swisher.
Consumers recognize that their money is power and, in increasing numbers, they are beginning to embrace the collective impact of spending it in their own backyards.
Amid dwindling newspaper circulation, free standing insert (FSI) publishers are at a crossroads.
Facebook unveiled various mobile enhancements, including a deals component, on November 3.
The use of digital coupons is growing quickly, up 60% this year, according to a report from Kantar Media. However, digital only represents about 1% of the general couponing space.
Groupon, a deal-of-the-day online coupon site, is offering bargains to consumers and profitable deals for most businesses, but many firms still have mixed feelings about the service, according to a study by Rice University's Jesse H. Jones Graduate School of Business.
Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.
Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.