Digital Campaign

Kraft's Cool Digital Campaign is Anything But Cheesy

Kraft's Cool Digital Campaign is Anything But Cheesy

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Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.

New 'Economist' Campaign Will Be So Money

New 'Economist' Campaign Will Be So Money

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And it's Atmosphere Proximity for the win. The agency takes on The Economist's digital promo in 2013.

Idaho tourism gains success with digital campaigns

Idaho tourism gains success with digital campaigns

Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation.

Opel Movano delivers brand impressions with banner ad

Opel Movano delivers brand impressions with banner ad

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The Opel Movano can move up to 3.5 tons and 2 GB. To raise awareness about the utility vehicle's actual "utility" as a transporter of large loads of cargo, Belgium-based agency McCann Lowe created a Web banner that serves double duty as an advertising vehicle and a file transfer device: The banner "carries your stuff... across the Web."

Digiday 2011: Integrate digital media, brand advertising

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​Brand marketers who favor creative ads that run at scale should not believe digital media to be the domain of direct-response advertisers and ignore the channel's capabilities, said the heads of two industry trade organizations at the "Digiday Agency" event on Dec. 12 in New York.

Gap eyes global expansion with new marketing push

Gap eyes global expansion with new marketing push

Gap, whose previous campaigns have focused primarily on the US, has rolled out a global campaign to create awareness around its 1969 autumn collection.

Brands digitize live events to bolster consumer databases

Brands digitize live events to bolster consumer databases

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Top brands are introducing digital and social elements to summer road tours and live events to continue interaction with consumers well after the appeal of the in-person experience has worn off.

Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau

Q&A: Peter Minnium, consulting director, Interactive Advertising Bureau

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Peter Minnium, IAB consulting director and head of the Rising Stars program, about how the units' adoption offers a window into the display advertising landscape.

Callaway Golf runs one-day consumer-generated display initiative

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Callaway Golf launched a one-day consumer-generated display ad campaign on ESPN.com's home page on April 8 (ahem, the second day of the Master's, golf's first Grand Slam of the year). The initiative, part of the golf products manufacturer's "Winning Redefined" campaign, promoted the company's line of Razr drivers and Iron golf clubs. Callaway developed the campaign with its agency Eleven.

Old Navy launches mobile effort with Shazam

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Clothing retailer Old Navy launched a mobile marketing campaign February 17 with mobile app developer Shazam. The effort gives consumers digital coupons and product information through Shazam's music identification service. The retailer developed the campaign with Crispin Porter & Bogusky, the lead creative agency of parent company Gap Inc.

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