Digital Archaeology Partners With OgilvyOne

Share this article:
Digital Archaeology Corp., Lenexa, KS, a customer relationship management software provider, announced a strategic alliance with OgilvyOne Worldwide, New York, this month.


Under the terms of the agreement, OgilvyOne will use Digital Archaeology's Discovery Suite and c-Discovery applications to integrate e-commerce and bricks-and-mortar customer data to help its clients better identify and differentiate customers, and customize products and services for those customers.


Digital Archaeology will provide the software solutions for Ogilvy's Web and customer-centric analeptics by linking o clients' e-commerce and Web site-related data to the customer information retrieved from their bricks-and-mortar sources.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.