Digital Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at Interakt

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Elijah Degen brings 15 years of experience to his new role at the digital agency.

The Importance of Process When Choosing a Digital Agency

The Importance of Process When Choosing a Digital Agency

4 benefits of process that help to ensure success with an agency partner.

Engine Digital Gets in a New York State of Mind

Engine Digital Gets in a New York State of Mind

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If you don't like feeling a little uncomfortable, opening a new office in a new country probably isn't for you.

Moët & Chandon USA names digital AOR

Moët & Chandon USA names digital AOR

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Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S.

Ultimate SEM Services and Product Guidebook 2012

Ultimate SEM Services and Product Guidebook 2012

The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.

Agency self-promotion turns social

Agency self-promotion turns social

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It's becoming ever more important for marketers to embrace social media for their own self-promotion.

Piaggio Group Americas partners with digital agency Invoke

Piaggio Group Americas partners with digital agency Invoke

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Piaggio Group Americas, the North American importer of Piaggio motorcycles and motor scooters, has appointed as its partner digital agency Invoke Media, said Melissa MacCaull, VP of Piaggio Group Americas.

British Airways appoints OgilvyOne to global digital account

British Airways has appointed OgilvyOne as the lead agency to handle its global digital account.

Glory Foods taps The Brandon Agency as AOR

Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna.

Social Media Week: Some 'secret' and not-so-secret social weapons

Social Media Week: Some 'secret' and not-so-secret social weapons

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When asked to explain what it takes to optimize social, George Smith, senior manager of social and CRM strategy at PepsiCo Global, speaking at Social Media Week in New York City on Feb. 15, coined a term on the spot: "Socio-techno intelligence."

Agency-as-a-service portrays new business strategy model

Agency-as-a-service portrays new business strategy model

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For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.

Razorfish CEO to oversee four additional agencies

Razorfish CEO to oversee four additional agencies

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Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.

Urbana Creative launches digital marketing firm with Latin American focus

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Miami-based Urbana Creative Group launched digital marketing firm Interaktiva to focus specifically on branding for clients targeting or expanding their businesses into Latin America, the company said on Oct. 25.

Q&A: John Lee, director digital marketing and analytics, Flightpath

Q&A: John Lee, director digital marketing and analytics, Flightpath

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John Lee, director of digital marketing and analytics at digital agency Flightpath, discusses the best ways to marry print and digital marketing and how email can hurt customer relationships.

Meredith's Polo named liaison for Hearst, iCrossing

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Hearst Integrated Media has named Maureen Polo, managing director of Meredith 360, as its marketing services business development director, where she will serve as the liaison between Hearst Corp. and its digital shop iCrossing, the company announced on Oct. 3.

Creative agencies see future in Brazil

Creative agencies see future in Brazil

Creative agencies are investing more resources in Brazil as the world's fifth-largest economy transitions from burgeoning market to one shaping others around the globe.

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