Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
The holding company aims to create the world's top digital agency.
Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.
With the epic failure of aQuantive, Microsoft shows it is not Web-savvy.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.