Digital Advertsing

Consumers Are Happy With Ads in Free Media

Consumers Are Happy With Ads in Free Media

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A study shows that consumers don't mind ads if it means they can continue to access free media.

How to Make Money on Your Videos

How to Make Money on Your Videos

At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

CTR Strikes Out in the New Ballgame of Digital Ad Measurement

Eschewing traditional metrics can lead to big-league wins for marketers.

In-Stream Clobbers Other Online Options on Click-Throughs

In-Stream Clobbers Other Online Options on Click-Throughs

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Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.

On Top of the World Cup?

On Top of the World Cup?

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What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.

Red Gold Goes from Tomato Can to Tomato Can Do

Red Gold Goes from Tomato Can to Tomato Can Do

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Hot DAM: The tomato product retailer uses digital asset management to save time, money—and keep its marketing department running smoothly.

Action, Not Talk, Gets Results

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

Ad:Tech: Google's Five Digital Advertising Trends

Ad:Tech: Google's Five Digital Advertising Trends

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Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"

Publicis Groupe Merges Digitas and LBi

Publicis Groupe Merges Digitas and LBi

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The holding company aims to create the world's top digital agency.

Digital content Issuus from VICE

Digital content Issuus from VICE

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Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.

Content verification helps brands keep their currency

Content verification helps brands keep their currency

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While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.

Microsoft's duds

Microsoft's duds

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With the epic failure of aQuantive, Microsoft shows it is not Web-savvy.

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