Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
Hot DAM: The tomato product retailer uses digital asset management to save time, money—and keep its marketing department running smoothly.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
The holding company aims to create the world's top digital agency.
Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.
With the epic failure of aQuantive, Microsoft shows it is not Web-savvy.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.