A study shows that consumers don't mind ads if it means they can continue to access free media.
At the end of the day, the consumer is the most important person when it comes to the success of advertisements through a video medium.
Eschewing traditional metrics can lead to big-league wins for marketers.
Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.
What if I told you there was a magical wonderland where mobile commerce is expected to grow by 35% through 2015 and everyone was socially engaged? That place is Latin America.
Hot DAM: The tomato product retailer uses digital asset management to save time, money—and keep its marketing department running smoothly.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Susan Wojcicki, SVP of advertising at Google, outlined "five ideas shaping the future of digital advertising"
The holding company aims to create the world's top digital agency.
Mik Stroyberg, Issuu's director of consumer engagement, and Ashish Patel, VICE's head of social media, discuss the role digital magazines play in VICE's online strategy.
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma.
With the epic failure of aQuantive, Microsoft shows it is not Web-savvy.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...