Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
Twenty-year ad tech veteran hired to take in-image advertising to the next level.
Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...