Digital Advertising

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

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Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

Magzter Launches Netflix-Style Model

Magzter Launches Netflix-Style Model

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The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

GumGum Names Wise SVP Marketing

GumGum Names Wise SVP Marketing

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Twenty-year ad tech veteran hired to take in-image advertising to the next level.

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

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Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

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The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

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Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

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The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

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Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Consumers Think Data-Driven Ads Will Serve Them Better in Future

Consumers Think Data-Driven Ads Will Serve Them Better in Future

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More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

China to Launch its Own Operating System

China to Launch its Own Operating System

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A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

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New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

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Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...