Digital Advertising

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

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The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

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Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Consumers Think Data-Driven Ads Will Serve Them Better in Future

Consumers Think Data-Driven Ads Will Serve Them Better in Future

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More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

China to Launch its Own Operating System

China to Launch its Own Operating System

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A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

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New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

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Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.