The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.