Digital Advertising

Radio's Digital Business Is Up 12 Percent This Year

Radio's Digital Business Is Up 12 Percent This Year

By

Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

By

The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

By

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

By

The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

By

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Consumers Think Data-Driven Ads Will Serve Them Better in Future

Consumers Think Data-Driven Ads Will Serve Them Better in Future

By

More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.

China to Launch its Own Operating System

China to Launch its Own Operating System

By

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Yahoo Aims to Ensure and Verify Audience Deliverability

Yahoo Aims to Ensure and Verify Audience Deliverability

By

New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

By

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »