Bread-and-butter spot ads are declining by 3%, but the medium's other-channel revenue shows life.
The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
More than half of consumers expect marketers to have better data on them that will improve targeting, says a Harris Interactive study.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
New integration with comScore aims to allow marketers to see real, verifiable audience when buying ads direct or programmatically.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
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