Digital Ad Spend

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

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Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

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Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

Facebook's Direct Pivot Will Fuel 56% Revenue Increase

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Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.

Electronics Brands Flock to Direct Response

Electronics Brands Flock to Direct Response

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A market share grab for smartphones and tablets has computer and electronics marketers devoting half of their digital ad dollars to direct-sales vehicles.

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

Special Days Like the Super Bowl Call For Special Strategies

Special Days Like the Super Bowl Call For Special Strategies

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Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.

Infographic: I get by with(out) a little help from my friends

Infographic: I get by with(out) a little help from my friends

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Digital marketing: If you want it done right, do it yourself.

Direct marketers' transferable skills

Direct marketers' transferable skills

Digital ad leaders need some coaching from their direct marketer colleagues.

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

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Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.

Report: Facebook's average CPM increased 41% since Q1 2011

Report: Facebook's average CPM increased 41% since Q1 2011

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Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns.

Report: Online ad spend hit $84.8bn in 2011, says GroupM

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GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report.

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