Digital Ad Spend

News Byte: MyBuys Debuts MyAds

News Byte: MyBuys Debuts MyAds

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The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

Special Days Like the Super Bowl Call For Special Strategies

Special Days Like the Super Bowl Call For Special Strategies

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Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.

Infographic: I get by with(out) a little help from my friends

Infographic: I get by with(out) a little help from my friends

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Digital marketing: If you want it done right, do it yourself.

Direct marketers' transferable skills

Direct marketers' transferable skills

Digital ad leaders need some coaching from their direct marketer colleagues.

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity

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Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.

Report: Facebook's average CPM increased 41% since Q1 2011

Report: Facebook's average CPM increased 41% since Q1 2011

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Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns.

Report: Online ad spend hit $84.8bn in 2011, says GroupM

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GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.