Digital Ad Spend
Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
Its new emphasis on direct response campaigns will pay off immediately, predicts eMarketer, while its value as a medium for social engagement will diminish.
A market share grab for smartphones and tablets has computer and electronics marketers devoting half of their digital ad dollars to direct-sales vehicles.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
Digital marketing: If you want it done right, do it yourself.
Digital ad leaders need some coaching from their direct marketer colleagues.
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a CMO's job just got harder.
Facebook's average cost per thousand impressions (CPM) increased 41% since Q1 last year, said Simon Mansell, CEO of social media marketing company TBG Digital. The findings, detailed in a TBG Digital's "Global Facebook Advertising Report", was designed to identify trends and measure performance of Facebook campaigns.
GroupM, WPP's media investment management company, said online advertising reached $84.8 billion in 2011, confirmed John Wolfe, GroupM's communications director. The company also expects digital ad spend to reach $98.2 billion in 2012, according to its "This Year, Next year: Interaction 2012" report.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...