DigiMine to Make Its Debut

Share this article:
DigiMine, a high-end data services company founded by former Microsoft employees, will officially launch this month.


DigiMine's hosted data-mining and analytic services will provide marketers with insight into customer behavior on their sites. The idea is that it isn't just about measuring eyeballs anymore; a company has to know everything that is happening on its site, said Nick Besbeas, executive vice president of marketing and co-founder of DigiMine, Kirkland, WA.


"You can see how many people go into a product section, how many put a product in a basket and go on to fill that order," he said. "We can help them measure from step to step to see what happens in that process."


Since DigiMine is a hosted application that can be deployed in less than 48 hours, Besbeas said it reduces the load on a company's IT professionals.


A client company sends its site data to DigiMine each night. "Our system picks up the data sources [and] compresses and encrypts them," Besbeas said. "It processes it by 6 a.m. the next day. A [marketer] comes in and logs on to DigiMine to get a complete set of reports as to what happened on the site the day before."


The company, which was founded in March, has already had its services beta-tested by a number of clients, including AllRecipes.com.


It is expected to announce today an additional $20 million in financing on top of the $5 million it raised in its first round of funding. DigiMine's competitors include WebTrends, Personify and IBM. Pricing begins at $5,000 a month.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.