DigiMine Offers Wireless Analytics

Share this article:
DigiMine Inc., Bellevue, WA, is expected to announce today that it has parlayed its Internet analytics services into a package for wireless marketers.


The hosted service reveals the number of people who view a piece of wireless content by week, day or hour. Statistics such as page views and average duration per visitor are also available.


Users can view which portion of their audience reads stock reports, horoscopes, sports or other content categories. The audience can be broken down by geography.


The reports can detail how often wireless users read e-mail messages from a marketer. They also can detail the type of wireless device being used, such as Nokia, Motorola or Ericsson.


DigiMine will store the data and segment it according to clients' marketing needs.


The wireless application is a spinoff of the company's Web analytics package, said Nick Besbeas, vice president and co-founder of DigiMine. Besbeas said the wireless consumer data can be used in e-mail, Web or direct mail marketing efforts.


"We've married various data sources and given clients a unified view of their world," he said. "They can get a read on the performance of not only their e-mail or online campaigns, but their offline campaigns [too]."


Marketers can expect to spend at least $20,000 to start using the service.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.