Digimarc Signs On 130 Magazines
The technology, dubbed MediaBridge, inserts a proprietary watermark on a magazine's page. Proprietary software converts the watermark into a URL when the image is read by a camera or scanner, and launches the user's Internet browser.
MediaBridge is designed to work with any printed material, including direct mail pieces, credit cards and catalogs. The company plans to sign up catalogers to use its technology, but it has not begun pursuing them yet.
Digimarc is set to unveil MediaBridge in the July issue of Wired magazine.