Digg teams up with Microsoft

Share this article:

Digg Inc. has signed on Microsoft to sell and serve ads on Digg.com. The companies also have agreed to work together on future technology and advertising initiatives.

"This move gives Digg an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg's growth," wrote Kevin Rose, founder of Digg, on his blog at Digg.com. "Best of all, it lets the Digg team completely focus on new feature development."

Federated Media, a Digg partner, will continue working with Digg, focusing on integrated sponsorships and custom programs.

"This is a great move for Microsoft," said Martin Laetsch, senior director of search strategy at SEMDirector. "This is a key target market for online advertisers, as Digg users have a large disposable income and have typically stopped watching TV, reading magazines and other traditional methods."

Laetsch said Microsoft is serious about becoming the No. 1 online-advertising company and is not shy about spending money to get there. The companies expect to begin execution of the agreement in the coming weeks.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.