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Diego's DMA Diary: Data and LOLs

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Meet Diego. He's a hardworking cat...when he's not napping.

One thing you should know about Diego—he loves data-driven marketing. Which is why he's here in Chicago for the 2013 Direct Marketing Association conference, where it's all about the data.

Diego joined the Direct Marketing News team a little more than a year ago as a kitten reporter, and since that time he's become a driving force in the direction of our editorial coverage.

Diego's so excited to be at DMA 2013 that he's decided to keep a diary of his daily activities. If you see him around the show, feel free to say hi—although don't be surprised if he starts playing with your badge lanyard. He's easily distracted.

Updated Monday, October 14, 2013

Teradata Applications CMO and all around good sport Lisa Arthur stopped by the DMN booth for a brief video interview with Diego. He was really excited to learn about the intricacies of what Lisa refers to as the "data hairball." Lisa's new book Big Data Marketing is already one of Diego's faves.

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