Diary of a CMO: Martyn Etherington

Marketing Strategy Time's Up! The (Zero) Moment of Truth Arrives

Time's Up! The (Zero) Moment of Truth Arrives

Month 12: Be wherever customers are when they begin their buying journey.

Marketing Strategy Transforming Concepts Into Concrete Results

Transforming Concepts Into Concrete Results

Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.

Marketing Strategy Look Back and Learn

Look Back and Learn

Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.

Marketing Strategy Profitable Growth Matters Most

Profitable Growth Matters Most

Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.

Marketing Strategy Relevancy and Accountability Count Most for CMOs

Relevancy and Accountability Count Most for CMOs

Month 8: CMOs can secure their seat at the C-suite table by driving business results.

Digital Marketing Action, Not Talk, Gets Results

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

Marketing Strategy Marketing Needs Internal Engagement, Too

Marketing Needs Internal Engagement, Too

Month 6 at Mitel: Time to reassess and reengage with the team.

Marketing Automation Technology Takes the Helm

Technology Takes the Helm

Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.

Marketing Strategy Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

Features Manage What You Measure

Manage What You Measure

Month 3: With a new marketing structure in place it's time to operationalize marketing plans.

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