Diary of a CMO: Martyn Etherington
Month 12: Be wherever customers are when they begin their buying journey.
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Month 6 at Mitel: Time to reassess and reengage with the team.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Month 4 for Mitel: The time for bold action is now.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.