Diary of a CMO: Martyn Etherington

Time's Up! The (Zero) Moment of Truth Arrives

Marketing Strategy

Time's Up! The (Zero) Moment of Truth Arrives

Month 12: Be wherever customers are when they begin their buying journey.

Transforming Concepts Into Concrete Results

Marketing Strategy

Transforming Concepts Into Concrete Results

Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.

Look Back and Learn

Marketing Strategy

Look Back and Learn

Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.

Profitable Growth Matters Most

Marketing Strategy

Profitable Growth Matters Most

Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.

Relevancy and Accountability Count Most for CMOs

Marketing Strategy

Relevancy and Accountability Count Most for CMOs

Month 8: CMOs can secure their seat at the C-suite table by driving business results.

Action, Not Talk, Gets Results

Digital Marketing

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

Marketing Needs Internal Engagement, Too

Marketing Strategy

Marketing Needs Internal Engagement, Too

Month 6 at Mitel: Time to reassess and reengage with the team.

Technology Takes the Helm

Marketing Automation

Technology Takes the Helm

Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.

Listening? Check. Planning? Check. Now? Deliver...

Marketing Strategy

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

Manage What You Measure

Features

Manage What You Measure

Month 3: With a new marketing structure in place it's time to operationalize marketing plans.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: