Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
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Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.