May 01, 2013
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
Mar 01, 2013
10 ways to keep printed communications relevant to multichannel customers.
Mar 01, 2013
The Wildlife Society shares its direct mail strategies.
Jan 01, 2013
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
Dec 01, 2012
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
