Dianna Dilworth

Most Recent Articles by Dianna Dilworth

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Globetrotting Gnome Propels 5,000% ROI

Globetrotting Gnome Propels 5,000% ROI

Kern the Gnome travels the world and share his observations in this highly clever print campaign.

DELL-ving Into the Future

DELL-ving Into the Future

The computer giant's ongoing transformation is prompting new marketing and service imperatives.

Interview: Bobbi Dangerfield, VP of commercial sales operations, Dell

Interview: Bobbi Dangerfield, VP of commercial sales operations, Dell

Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.

Walking in the Consumers' Shoes

Walking in the Consumers' Shoes

Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.

More Articles by Dianna Dilworth

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...