The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.