Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
10 ways to keep printed communications relevant to multichannel customers.
The Wildlife Society shares its direct mail strategies.
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
The secrets to a brand gaining digital "all-star" status are the think multichannel, collaborate cross-functionally, and take creative risks.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.