Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
Kern the Gnome travels the world and share his observations in this highly clever print campaign.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.
Zappos mixes customer service with sophisticated data to create loyal customers who bring friends.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.