Dianna Dilworth

 
Dianna Dilworth, digital reporter: Dianna covers e-mail, online advertising and mobile marketing. She also edits Third Screen. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.
 

Recent Articles

Pepsi, GM and IBM all hire new digital agencies

November 10, 2009

There were lots of big moves for digital agencies reported on in AdAge today. Pepsi, GM and IBM have all taken up with new digital shops for reportedly big pushes.

Inbox Insider: Transactional e-mails build loyalty

November 10, 2009

Transactional e-mails are a great way for marketers to keep up with their customers and build loyalty. Digital bill statements are a good example of this.

Constant Contact launches iPhone app for e-mail marketing

November 10, 2009

Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.

Visa integrated campaign ties to Vancouver Olympic Games

November 09, 2009

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit and debit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."

The Netflix model is coming to high fashion

November 09, 2009

Just in time for holiday party season a new company called Rent the Runway is bringing a Netflix style mail order membership model to couture dresses.

Toyota drives interaction with Prius campaign using iPhone app

November 09, 2009

Toyota Motor Sales USA has released an iPhone application to promote its 2010 model of the Toyota Prius hybrid.

Kayak looks to expand awareness with push

November 09, 2009

Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.

The OTA brings on new board members, releases new guidelines

November 05, 2009

The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security and privacy in e-commerce and online banking.

Lovemoney.com hires StrongMail for e-mail marketing

November 05, 2009

Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.

RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media

November 04, 2009

RaceTrac Petroleum, which operates more than 525 retail gasoline and convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.