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Dianna Dilworth

 
Dianna Dilworth is a freelance reporter covering a range of digital and classic direct marketing sectors. To keep up with the latest developments, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.
 

Recent Articles

Gartner revenue up

February 07, 2012

Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.
 

JetBlue launches iPhone app, redesigns web and mobile sites

February 06, 2012

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
 

Facebook hires first CMO

February 06, 2012

Facebook has hired Rebecca Van Dyck, SVP and CMO at Levi's to join the social network as its first head of global marketing, according to reports.
 

Amazon billed by Arizona for $53 million in sales taxes

February 03, 2012

Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
 

Staples to launch tablet-optimized e-commerce site

February 02, 2012

Office supply retailer Staples is launching a new e-commerce site that optimized specifically for shopping on tablet computers.
 

Infogroup wins list management for Arizona Mail Order brands

February 02, 2012

Infogroup won list management responsibilities for Arizona Mail Order Company lists and databases, effective Feb. 1.
 

Sony to replace CEO with insider

February 01, 2012

Sony Corp. appointed Kazuo Hirai as its new president and CEO, replacing CEO Howard Stringer, effective April 1. Pending approval of the company's board of directors, Stringer will become chairman of the board in June.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Despite rewards, some brands fail to send targeted emails

February 01, 2012

At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
 

Acxiom revenue down slightly

January 31, 2012

Acxiom reported that revenue for its marketing and data services companies for the third quarter of its 2012 fiscal year was $188 million, down from $189 million during the same quarter last fiscal year.