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Dianna Dilworth

Dianna Dilworth is a freelance reporter covering a range of digital and classic direct marketing sectors. To keep up with the latest developments, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.

Recent Articles

Responsys emphasizes design and mobility to optimize email

May 03, 2012

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.

Innovation through failure

May 02, 2012

Roy Williams, marketing guru and author of The Wizard of Ads, made a splash on stage at the Responsys Interact conference in San Francisco with a keynote focusing on how today's consumers are in control.

Responsys introduces tool to leverage social data

May 02, 2012

Cross-channel marketing services provider Responsys today introduced the Interact Social Data Cloud, a tool that will let marketers access the social profile and behavioral data of customers and apply it to cross channel marketing platforms at the Responsys Interact conference in San Francisco.

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

May 01, 2012

Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

Marketers tackle data collection challenges

April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Marketers apply analysis and organization to data collection

April 01, 2012

With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.

Gartner revenue up

February 07, 2012

Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.

JetBlue launches iPhone app, redesigns web and mobile sites

February 06, 2012

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.