Dianna Dilworth

Dianna Dilworth is a freelance reporter covering a range of digital and classic direct marketing sectors. To keep up with the latest developments, subscribe to our daily and weekly e-mail newsletters by visiting http://www.dmnews.com/subscribe.php.

Most Recent Articles by Dianna Dilworth

Responsys emphasizes design and mobility to optimize email

Responsys emphasizes design and mobility to optimize email

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.

Responsys introduces tool to leverage social data

Responsys introduces tool to leverage social data

Cross-channel marketing services provider Responsys today introduced the Interact Social Data Cloud, a tool that will let marketers access the social profile and behavioral data of customers and apply it to cross channel marketing platforms at the Responsys Interact conference in San Francisco.

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

Gartner revenue up

Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.

JetBlue launches iPhone app, redesigns web and mobile sites

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

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