AOL is planning to reduce its staff by one third, which will result in a loss of 2,500 jobs.

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.

Footwear manufacturer Crocs has selected interactive agency Cramer-Krasselt as its global agency of record. The brand will launch a campaign, aided by the agency, early next year. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying, as well as PR.

Coca-Cola will run a social media campaign in which three brand ambassadors will spend next year traveling the world and documenting their trip on the Web. Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts.

Trying to reposition its products' brand image from old and expensive to young and affordable, the Bordeaux wine region of France is running a campaign called "Life Goes Better with Bordeaux." The effort incorporates an interactive Web site, display ads and social media along with in-store and event marketing to acquire younger customers.

For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.

For law firms, e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules, depending on the states they practice in, that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.

MasterCard introduced Mobile Payments Gateway, a mobile payments processing platform, in Brazil on November 16. The service gives consumers the ability to use their phones as payment devices and link their existing credit, debit or prepaid MasterCard accounts to fund mobile payments.

The Interactive Advertising Bureau (IAB) has released its new "Ad Unit Guidelines 2009 Update." The new guidelines include the perspective of creative agencies, who gave their input for the first time, joining the media agencies and publishers who have historically been a part of the process.