Dialog Dials Boone/Oakley's Number

Share this article:
Dialog Telecommunications Inc., a flat-rate local and long-distance telephone company, named Boone/Oakley, Charlotte, NC, as its first agency of record.


Six agencies competed for the account, whose value for next year is estimated at $1 million. The contract is incentive-based over three years. In essence, compensation above a flat retainer depends on the number of new customers signed over the contract period.


Boone/Oakley will use print, direct mail, television and radio to pull customers for Dialog, which offers phone services to businesses and homes in North Carolina, Mississippi and Kentucky.


Dialog, also of Charlotte, joins a roster of Boone/Oakley clients that includes the Sci Fi Channel, NASCAR, Brixx Wood Fired Pizza, Continental Tire, MTV2 and Paramount Parks.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...