DHL Express UK expands its use of MicroStrategy

DHL Express has expanded its deployment of MicroStrategy business intelligence software to support its business process optimization and enterprise business intelligence programs, which will provide reporting and analytics for key areas across the company.

DHL Express UK is a subsidiary of Bonn, Germany-based DHL, an international express and logistics company. DHL Express is using McLean, VA-based MicroStrategy throughout its organization for reporting and analysis of key business areas, including sales, marketing, finance, and operations.

With its diverse, vast network and tight delivery schedules DHL Express said a clear, up-to-date and actionable view of its business is of immense importance.

With MicroStrategy, DHL users will gain enhanced insights into their business, providing valuable sales and customer information by product and geography to better understand both key customers and service level performance.

A MicroStrategy customer since 2003, DHL Express has now expanded across multiple departments, with additional applications planned for the future.

Dashboard applications delivering information based on key performance indicators for the many diverse areas of the business also will be deployed. These new implementations are part of an information strategy to improve data management, analysis and reporting to enhance the decision-making processes of senior and operational management.

close

Next Article in Database Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.