DHL Delivers for Overstock During Record Holiday Season
With a record number of online holiday purchases, Overstock.com was flooded with last-minute orders late in the season from holiday shoppers buying everything from jewelry to consumer electronics, computers, home appliances, books and apparel.
Overstock.com recently reorganized its supply chain to serve late-season shoppers, and it chose DHL as its primary delivery company for shipping merchandise direct to consumers nationwide. Overstock.com primarily uses DHL@home, an expedited business-to-residential delivery service.
Overstock.com operations include a 350,000-square-foot distribution center in Salt Lake City and a 120,000-square-foot location in Indianapolis.
DHL scheduled additional aircraft starting two weeks before Christmas, dedicated exclusively for freight from Overstock.com.
Also, DHL personnel were on-hand to provide extra logistical support at Overstock.com distribution facilities, performing services such as shrink-wrapping pallets, loading containers onto trailers, coordinating truck line-haul moves and assisting with other elements in the distribution process.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters