DHL Delivers for Overstock During Record Holiday Season

Share this article:
Internet retailer Overstock.com marked its best holiday shopping season yet, thanks partly to DHL, the Plantation, FL, global express delivery and logistics company said yesterday.


With a record number of online holiday purchases, Overstock.com was flooded with last-minute orders late in the season from holiday shoppers buying everything from jewelry to consumer electronics, computers, home appliances, books and apparel.


Overstock.com recently reorganized its supply chain to serve late-season shoppers, and it chose DHL as its primary delivery company for shipping merchandise direct to consumers nationwide. Overstock.com primarily uses DHL@home, an expedited business-to-residential delivery service.


Overstock.com operations include a 350,000-square-foot distribution center in Salt Lake City and a 120,000-square-foot location in Indianapolis.


DHL scheduled additional aircraft starting two weeks before Christmas, dedicated exclusively for freight from Overstock.com.


Also, DHL personnel were on-hand to provide extra logistical support at Overstock.com distribution facilities, performing services such as shrink-wrapping pallets, loading containers onto trailers, coordinating truck line-haul moves and assisting with other elements in the distribution process.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.