Devon Direct Wins Benny for The Dot.com People
The campaign took the top award in the business-to-business space advertising category. Devon is an independent direct marketing agency with billings of $290.6 million.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.