Devon and Blau Split Fleet DM
Fleet Financial Group, Boston, has selected Devon Direct in Berwyn, PA and Barry Blau & Partners, Wilton, CT, a division of Snyder Communications, Bethesda, MD, to split its direct marketing account.The company is still deciding which agency will handle which responsibilities, but expects both agencies to be involved with credit card work as well as several other responsibilities, said Brian Wolf, senior vice president of direct marketing.
The account, estimated at $150 million, is expected to be evenly divided between the two, he said.
