Devon and Blau Split Fleet DM

Share this article:
Fleet Financial Group, Boston, has selected Devon Direct in Berwyn, PA and Barry Blau & Partners, Wilton, CT, a division of Snyder Communications, Bethesda, MD, to split its direct marketing account.


The company is still deciding which agency will handle which responsibilities, but expects both agencies to be involved with credit card work as well as several other responsibilities, said Brian Wolf, senior vice president of direct marketing.


The account, estimated at $150 million, is expected to be evenly divided between the two, he said.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...