Deutsche Post Debuts International Address Software in U.S.
The software promises direct marketers an average list correction rate of 40 percent and an average savings of 15 percent in nondeliverables.
Harry Geller, president/CEO of Deutsche Post Global Mail Ltd. U.S., said returns on poorly addressed international mail can hurt the bottom line for U.S. companies doing international mailings.
Started in 1996, the AddressDoctor database includes addresses from 202 countries derived from official postal data from each country. It is updated continuously using various international sources.
There are two versions of AddressDoctor. One is designed for Web sites and prevents bad data from entering client databases. The other is a batch-based version geared toward traditional direct marketers and sorts bad addresses resulting from misspellings, ZIP code errors and other imperfections.
Currently available in Windows, a Unix-based version is expected by the end of 2001.
AddressDoctor is being used in Europe by firms such as Siemens and Europe Online.com.