Deutsche Post Debuts International Address Software in U.S.

Share this article:
Deutsche Post Global, the U.S. subsidiary of Deutsche Post World Net, this week introduced the latest version of its AddressDoctor global address verification and correction software to the U.S. market.


The software promises direct marketers an average list correction rate of 40 percent and an average savings of 15 percent in nondeliverables.


Harry Geller, president/CEO of Deutsche Post Global Mail Ltd. U.S., said returns on poorly addressed international mail can hurt the bottom line for U.S. companies doing international mailings.


Started in 1996, the AddressDoctor database includes addresses from 202 countries derived from official postal data from each country. It is updated continuously using various international sources.


There are two versions of AddressDoctor. One is designed for Web sites and prevents bad data from entering client databases. The other is a batch-based version geared toward traditional direct marketers and sorts bad addresses resulting from misspellings, ZIP code errors and other imperfections.


Currently available in Windows, a Unix-based version is expected by the end of 2001.


AddressDoctor is being used in Europe by firms such as Siemens and Europe Online.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.