Deutsch LA Gets Friday's Account

Share this article:
Restaurant chain T.G.I. Friday's Inc. switched advertising agencies last week from McCann-Erickson New York to Deutsch LA Inc. The multimillion-dollar account will cover brand strategy, planning, development and creative execution of integrated marketing for the Dallas-based brand.


DeutschMedia will handle media planning and buying. Deutsch was a finalist with McCann in the last agency selection process, which concluded in 2001. The agency, which last year posted billings of $2.4 billion, starts working on the account immediately.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions