Deutsch LA Gets Friday's Account

Share this article:
Restaurant chain T.G.I. Friday's Inc. switched advertising agencies last week from McCann-Erickson New York to Deutsch LA Inc. The multimillion-dollar account will cover brand strategy, planning, development and creative execution of integrated marketing for the Dallas-based brand.


DeutschMedia will handle media planning and buying. Deutsch was a finalist with McCann in the last agency selection process, which concluded in 2001. The agency, which last year posted billings of $2.4 billion, starts working on the account immediately.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.