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Billabong grows email list and increases brand's status with 'I Surf Because' site

Billabong grows email list and increases brand's status with 'I Surf Because' site

Billabong wanted to emphasize that it was part of surf culture. The company began with an "I Surf Because" campaign in print and on billboards, but realized an online version could take the surfer focus to a whole new level.

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