Burger King had a loyalty program in which kids could register their birthday online and get a free meal once a year, which included a toy. Moms were also sent direct mail coupons once a month. DesignKitchen consolidated all elements of the effort into one ongoing campaign, called Club BK.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.