Direct Line Blog

DePaul University’s multichannel marketing graduate program

Share this article:
There’s a new education option this fall for those looking to gain expertise in multichannel marketing.

This fall, the DePaul University in Chicago will introduce a certificate program and graduate degree course for marketers that well-known direct marketer Ron Jacobs helped develop. The Jacobs and Stone Multichannel Marketing Communications Graduate Certificate program, dubbed MC2, was named in honor of Jacobs and Bob Stone, co-authors of the direct marketing book “Successful Direct Marketing Methods.”

The MC2 program is designed for professionals across communications disciplines, including advertising, branding, direct marketing, interactive, promotion and public relations. It teaches marketing communications from the outside-in perspective of customers and prospects, where today every customer is a multichannel customer.

While the university has had a direct marketing program for the past 19 years, the timing was right to add new content.

“Today’s rapidly changing communications landscape requires that marketing communications professionals reinvent themselves in order to stay on the cutting edge,” said Jacobs in a statement.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball ...

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.