Denis Pombriant is founder and managing principal of Beagle Research Group LLC. His research on such topics as social CRM and social responsibility is widely read in North America and in Europe. Also an author, Pombriant's latest book is The Subscription Economy: How Subscriptions Improve Business. Based near Boston, Pombriant maintains an active research, writing, and speaking calendar.
Marketers are learning to live in an engagement culture.
Why marketers need to manage the sales process, not monitor it.
Are you failing to bond with your customers?
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Marketers are more likely to hit a home run when they consider campaign influence.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.