Denis Pombriant is founder and managing principal of Beagle Research Group LLC. His research on such topics as social CRM and social responsibility is widely read in North America and in Europe. Also an author, Pombriant's latest book is The Subscription Economy: How Subscriptions Improve Business. Based near Boston, Pombriant maintains an active research, writing, and speaking calendar.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
In lean economic times marketing can harness technology to streamline costs and improve results.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.