Denis Pombriant is founder and managing principal of Beagle Research Group LLC. His research on such topics as social CRM and social responsibility is widely read in North America and in Europe. Also an author, Pombriant's latest book is The Subscription Economy: How Subscriptions Improve Business. Based near Boston, Pombriant maintains an active research, writing, and speaking calendar.

Latest Columns

Marketing Strategy Marketing Is Surging

Marketing Is Surging

Marketers are learning to live in an engagement culture.

Marketing Strategy Analyzing Data Should Never Get Old

Analyzing Data Should Never Get Old

Why marketers need to manage the sales process, not monitor it.

Marketing Strategy Moments of Truth in Marketing

Moments of Truth in Marketing

Are you failing to bond with your customers?

Social Media Customer Bonding

Customer Bonding

If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.

Marketing Strategy Campaign ROI Is No Longer Enough

Campaign ROI Is No Longer Enough

Marketers are more likely to hit a home run when they consider campaign influence.

Social Media Marketers Get Their Game On

Marketers Get Their Game On

Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.

Social Media Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

Database Marketing There's TDA in Your Future and You Should Care

There's TDA in Your Future and You Should Care

Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.

Opinions Winning the Zero-Sum Game

Winning the Zero-Sum Game

Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.

Social Media Social Marketing's Golden Age Starts Now

Social Marketing's Golden Age Starts Now

Marketing is the tip of the spear when it comes to social media adoption within an enterprise.

Our Spotlight Columnists

 
 
 
 
 

Archive

 
 
 
 
 

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.