Marketers are learning to live in an engagement culture.
Why marketers need to manage the sales process, not monitor it.
Are you failing to bond with your customers?
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Marketers are more likely to hit a home run when they consider campaign influence.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
Topological data analysis can help marketers discover valuable, unexpected insights from Big Data.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
Marketing is the tip of the spear when it comes to social media adoption within an enterprise.
In lean economic times marketing can harness technology to streamline costs and improve results.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...