Dendrite Taps OgilvyOne, Ogilvy Public Relations

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Dendrite International Inc., a pharmaceutical technology company, has named WPP Group PLC's OgilvyOne Worldwide and sibling Ogilvy Public Relations, both New York, to its account.


OgilvyOne will handle Dendrite's line of pharmaceutical sales solutions, including the Morristown, NJ, company's new line of customer relationship management solutions. Ogilvy Public Relations is to offer media outreach and PR.


Dendrite's software targets the pharmaceutical, biotechnology and healthcare markets, primarily serving firms in sales, marketing and clinical trials. The products can link sales reps worldwide as well as leverage the latest market information.


The Ogilvy shops specifically will offer Dendrite services including direct marketing, advertising, brand creation, PR and communications, consulting and partner development. Billings were not disclosed.


An advertising campaign, Dendrite's first in its 15-year history, will break nationwide Sept. 5.


The direct marketing arm of ad agency Ogilvy & Mather Worldwide, OgilvyOne last year posted global billings of $2.8 billion through 116 offices and 55 countries. Ogilvy Public Relations has offices in 48 markets worldwide.


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