Dendrite Taps OgilvyOne, Ogilvy Public Relations

Share this article:
Dendrite International Inc., a pharmaceutical technology company, has named WPP Group PLC's OgilvyOne Worldwide and sibling Ogilvy Public Relations, both New York, to its account.


OgilvyOne will handle Dendrite's line of pharmaceutical sales solutions, including the Morristown, NJ, company's new line of customer relationship management solutions. Ogilvy Public Relations is to offer media outreach and PR.


Dendrite's software targets the pharmaceutical, biotechnology and healthcare markets, primarily serving firms in sales, marketing and clinical trials. The products can link sales reps worldwide as well as leverage the latest market information.


The Ogilvy shops specifically will offer Dendrite services including direct marketing, advertising, brand creation, PR and communications, consulting and partner development. Billings were not disclosed.


An advertising campaign, Dendrite's first in its 15-year history, will break nationwide Sept. 5.


The direct marketing arm of ad agency Ogilvy & Mather Worldwide, OgilvyOne last year posted global billings of $2.8 billion through 116 offices and 55 countries. Ogilvy Public Relations has offices in 48 markets worldwide.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.