If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.
Which gender is more reliant on their smartphone for holiday shopping? It depends.
Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."
Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.
A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
Leveraging Big Data for better prospecting and improved conversion rates.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.
Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
In marketing today it's not just who you know, it's what you know about them.
Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research.
Direct marketing is often a demographics-centric science, but a new study from Catalina finds that demographic characteristics are not always strong indicators of a consumers' purchasing behavior.
Marketers who know customers' actions will have insight that demographics alone can't match.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...