A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
Leveraging Big Data for better prospecting and improved conversion rates.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.
Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.
More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.
In marketing today it's not just who you know, it's what you know about them.
Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research.
Direct marketing is often a demographics-centric science, but a new study from Catalina finds that demographic characteristics are not always strong indicators of a consumers' purchasing behavior.
Marketers who know customers' actions will have insight that demographics alone can't match.
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals
Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.
Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.