Demographics

Deriving Maximum Impact From Online Communities

Deriving Maximum Impact From Online Communities

If you want to get close to your customers, an optimal mix of public social media and private online collaboration should be an essential part of your strategy.

Infographic: The "Smarter" Sex

Infographic: The "Smarter" Sex

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Which gender is more reliant on their smartphone for holiday shopping? It depends.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

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Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

Sauza Refreshes Its Marketing

Sauza Refreshes Its Marketing

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Sauza Tequila spread buzz about—and boost sales of—Sauza's new Sparkling Margarita product among its target female demographic. Sexy.

Marketing Needs More Studio Screentime

Marketing Needs More Studio Screentime

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A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

Ski Campaign Lifts Travel Marketing to New Heights

Ski Campaign Lifts Travel Marketing to New Heights

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The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

Word to the Wise: Generation Z

Word to the Wise: Generation Z

As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?

Q&A: Michael Kildale, VP of integrated marketing, FreshDirect

Q&A: Michael Kildale, VP of integrated marketing, FreshDirect

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FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.

Marketers: You've Got to Understand Gender Roles

Marketers: You've Got to Understand Gender Roles

With celebrity guys hosting popular cooking, DIY, decorating, and landscaping shows, the stigma around "male domesticity" is changing—and marketers need to take notice.

U.S. Marines' YouTube Page features Pandora-like Channel

U.S. Marines' YouTube Page features Pandora-like Channel

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Launched last December, the Marine's new YouTube channel, with its unique circular player, acts as a content hub for all things USMC.

AARP Adapts its Marketing Channels

AARP Adapts its Marketing Channels

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More than half of seniors use the Internet, so the nonprofit is embracing video and social media to engage its digitally active members.

Behavioral CRM Trumps Demographics

Behavioral CRM Trumps Demographics

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In marketing today it's not just who you know, it's what you know about them.

Brainy marketing

Brainy marketing

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Nielsen NeuroFocus is entering its seventh year as a research center in the field of neuromarketing. Caroline Winnett, CMO of Nielsen NeuroFocus, discusses what marketers can learn from her department's research.

Infographic: Rethinking demographic targeting in brand advertising

Infographic: Rethinking demographic targeting in brand advertising

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Direct marketing is often a demographics-centric science, but a new study from Catalina finds that demographic characteristics are not always strong indicators of a consumers' purchasing behavior.

Why I'm cool with behavioral targeting

Why I'm cool with behavioral targeting

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Marketers who know customers' actions will have insight that demographics alone can't match.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Targeting Video Series: Paul Notzold, group creative director, Aspen Marketing Services

Paul Notzold, group creative director, Aspen Marketing Services, a division of Epsilon on the unique connection between targeting and European cathedrals

Is interest-based targeting replacing demographic targeting as the new model?

Is interest-based targeting replacing demographic targeting as the new model?

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.

Despite rewards, some brands fail to send targeted emails

Despite rewards, some brands fail to send targeted emails

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At Orbitz, targeting based on demographic and psychographic data is so refined that the company sends out campaigns to as little as 10 people.

Teenage apparel retailers struggle to integrate across marketing channels

Teenage apparel retailers struggle to integrate across marketing channels

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Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.