Demand-Side Platform

How the Social DSP Will "Defrag" Social Media Advertising

How the Social DSP Will "Defrag" Social Media Advertising

We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.

Kellogg Company: 'We don't care about clicks'

Kellogg Company: 'We don't care about clicks'

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Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.