Demandbase and LivePerson partner to launch customer engagement app

Share this article:

Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new software application that integrates LivePerson's live chat platform with Demandbase's Real-Time ID business identification technology. Last month, Demandbase launched its Real-Time ID platform, which identifies and provides information about business persons before they visit a website.

According to Demandbase's Chief Marketing Officer Greg Ott, this new combined application was created for b-to-b marketers looking to increase customer engagement with visitors to their site.

“Online chat has become an effective tool for some b-to-b marketers,” he said. He added that this combined “intelligence can do what marketers intend to do even better, which includes CRM, analytics, marketing automation and ad targeting.”

Originally a customer of LivePerson, Demandbase chose to partner with the online technology provider because “we were impressed with what their product delivers,” added Ott. “The new application platform they built is very versatile and robust, so it's easy to use. It was a perfect use of the real-time nature of the data we can provide.”

Nevertheless, Ott said the new application doesn't rule out partnerships with other companies. “We will be continuing to integrate our Real-Time ID service into other partner products,” explained Ott.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Hughes, Who Wrote the Book on Database Marketing, ...

First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.