Delta.com Ticket Sales Fly in 2000

Share this article:
Delta Air Lines sold more than 2.5 million tickets and generated $775 million in revenue at its Web site, www.delta.com, in 2000, the company reported recently.


Internet tickets sales represented 5 percent of Delta's total ticket sales for the year and were markedly up from 1999, when the site had 930,000 tickets purchased and $290 million in revenue.


Also in 2000, the company said, more than 1.5 million new users registered to use the site -- three times more than the 575,000 users who signed up the year before. The site also had a daily online sales high of $5 million and weekly sales peak of nearly $20 million.


Delta said, however, it expects overall company revenue for the last quarter of 2000 to be lower than previously anticipated. In addition, the airline canceled about 7,500 flights during December.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.