Delta.com Ticket Sales Fly in 2000

Share this article:
Delta Air Lines sold more than 2.5 million tickets and generated $775 million in revenue at its Web site, www.delta.com, in 2000, the company reported recently.


Internet tickets sales represented 5 percent of Delta's total ticket sales for the year and were markedly up from 1999, when the site had 930,000 tickets purchased and $290 million in revenue.


Also in 2000, the company said, more than 1.5 million new users registered to use the site -- three times more than the 575,000 users who signed up the year before. The site also had a daily online sales high of $5 million and weekly sales peak of nearly $20 million.


Delta said, however, it expects overall company revenue for the last quarter of 2000 to be lower than previously anticipated. In addition, the airline canceled about 7,500 flights during December.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.