Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Dangerfield has been through it all. Here's what she hopes Dell will achieve in the future and how she plans to help take the company there.
Karen Quintos, SVP and CMO, Dell, on how the brand is striving to better target its customers
Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
Dell strives to better target its customers and market its brand.
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.
Atul Vohra, VP of marketing at Dell Services, has left the company, Dell spokesperson Cathie Hargett confirmed to Direct Marketing News via email on Nov. 16.
Dell reported fiscal fourth-quarter 2011 revenue of $15.7 billion, a 5% increase compared with the previous fiscal Q4. For its full fiscal year, the Round Rock, TX-based company saw revenue of $61.5 billion, a 16% year-over-year increase. The technology company generated $927 million in net income in fiscal Q4, a 177% increase compared with the same period of last fiscal year.
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