Dell to Sell Palm Products
Dell agreed to sell Palm brand products through its direct sales channels and e-commerce Web site.
Previously, only a limited number of Palm products were available through Dell.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.