Dell to launch global consumer campaign

Share this article:

Dell will launch the “You can tell it's Dell” global consumer marketing campaign on October 25. The effort is a multimillion-dollar initiative that uses direct mail, e-mail marketing, CRM and social media, as well as TV, print and online ads.

The PC-maker worked with WPP Group agencies Wunderman, Schematic and Young & Rubicam, as well as outside shop Mother.

Dell is rolling out the effort worldwide, with an emphasis on the US, Japan, China, Australia, India, the UK, France, Germany, Brazil and Canada.

Dell will introduce products this holiday season that demonstrate the company's inclusion of customer feedback in its products. Its goal is to offer personalized products for its segmented customer bases. These include families with children, Generation Y, affluent professionals and gamers.

“We want to bring to life practical, innovative solutions,” said Paul-Henri Ferrand, CMO of global consumer and SMB at Dell.

Ed Boyd, VP of the experience design group at Dell, said the company will allow consumers to design aspects of the PCs. For instance, Boyd said internal research found consumers are using their PCs to watch TV more often.

“We are addressing specific needs,” he said.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.