Dell to launch global consumer campaign

Share this article:

Dell will launch the “You can tell it's Dell” global consumer marketing campaign on October 25. The effort is a multimillion-dollar initiative that uses direct mail, e-mail marketing, CRM and social media, as well as TV, print and online ads.

The PC-maker worked with WPP Group agencies Wunderman, Schematic and Young & Rubicam, as well as outside shop Mother.

Dell is rolling out the effort worldwide, with an emphasis on the US, Japan, China, Australia, India, the UK, France, Germany, Brazil and Canada.

Dell will introduce products this holiday season that demonstrate the company's inclusion of customer feedback in its products. Its goal is to offer personalized products for its segmented customer bases. These include families with children, Generation Y, affluent professionals and gamers.

“We want to bring to life practical, innovative solutions,” said Paul-Henri Ferrand, CMO of global consumer and SMB at Dell.

Ed Boyd, VP of the experience design group at Dell, said the company will allow consumers to design aspects of the PCs. For instance, Boyd said internal research found consumers are using their PCs to watch TV more often.

“We are addressing specific needs,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.