Dell to launch global consumer campaign

Share this article:

Dell will launch the “You can tell it's Dell” global consumer marketing campaign on October 25. The effort is a multimillion-dollar initiative that uses direct mail, e-mail marketing, CRM and social media, as well as TV, print and online ads.

The PC-maker worked with WPP Group agencies Wunderman, Schematic and Young & Rubicam, as well as outside shop Mother.

Dell is rolling out the effort worldwide, with an emphasis on the US, Japan, China, Australia, India, the UK, France, Germany, Brazil and Canada.

Dell will introduce products this holiday season that demonstrate the company's inclusion of customer feedback in its products. Its goal is to offer personalized products for its segmented customer bases. These include families with children, Generation Y, affluent professionals and gamers.

“We want to bring to life practical, innovative solutions,” said Paul-Henri Ferrand, CMO of global consumer and SMB at Dell.

Ed Boyd, VP of the experience design group at Dell, said the company will allow consumers to design aspects of the PCs. For instance, Boyd said internal research found consumers are using their PCs to watch TV more often.

“We are addressing specific needs,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.