Dell to expand CMO's role

Share this article:
Karen Quintos
Karen Quintos
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.

In conjunction with her added duties, Quintos will join newly appointed president and chief commercial officer Steve Felice's leadership team to oversee all go-to-market activities for the segments. Dell announced publicly on Jan. 6 that Felice's appointment will take effect on Feb. 4 and that he will oversee all of the company's customer business segments.

Russ Fujioka, VP of marketing for Dell's public and large enterprise business, and Monique Bonner, VP of marketing for Dell's consumer and small and medium business, will report directly to Quintos in her expanded role.

Quintos will keep her responsibilities as SVP, CMO and member of Dell's Executive Leadership Team, for which she reports to CEO Michael Dell. Those responsibilities include oversight of brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.