Dell to expand CMO's role

Share this article:
Karen Quintos
Karen Quintos
Technology company Dell will expand the role of SVP and CMO Karen Quintos to include responsibility for the company's public and large enterprise and consumer and small- and medium-sized business marketing teams. The new responsibilities will take effect on Feb. 1 when Dell begins its fiscal year, a company spokesperson told Direct Marketing News on Jan. 6.

In conjunction with her added duties, Quintos will join newly appointed president and chief commercial officer Steve Felice's leadership team to oversee all go-to-market activities for the segments. Dell announced publicly on Jan. 6 that Felice's appointment will take effect on Feb. 4 and that he will oversee all of the company's customer business segments.

Russ Fujioka, VP of marketing for Dell's public and large enterprise business, and Monique Bonner, VP of marketing for Dell's consumer and small and medium business, will report directly to Quintos in her expanded role.

Quintos will keep her responsibilities as SVP, CMO and member of Dell's Executive Leadership Team, for which she reports to CEO Michael Dell. Those responsibilities include oversight of brand strategy, global communications, social media, corporate responsibility, global research, marketing talent development and agency management.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.