Dell Services loses marketing VP

Share this article:
Atul Vohra, VP of marketing at Dell Services, has left the company, Dell spokesperson Cathie Hargett confirmed to Direct Marketing News via email on Nov. 16.

Dell Services is a division of Dell, Inc. that specializes in b-to-b services such as cloud computing, IT management and business intelligence.

According to Vohra's LinkedIn profile, he has joined automotive insurance software and services provider Solera Holdings, Inc. as chief global data organization and marketing officer. James Florez, managing director at Solera's PR agency Burson-Marsteller, confirmed that Vohra has joined the company but was unable to confirm details or make Vohra available for comment.

Vohra oversaw the multimillion-dollar campaign Dell launched in June 2010 to promote its Dell Services division, which was created after Dell acquired Perot Systems Corp. in 2009. Vohra had served as CMO of Perot Systems and joined Dell in the wake of that acquisition.

Dell reported on Nov. 15 that Dell Services' third-quarter revenue increased by 10% to $2.1 billion. The division accounts for 14% of Dell's business, according to a company earnings statement.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.